Optimizing In-Store Shopping Experiences to Exceed E-commerce Expectations
Even when customers
are offline, technology continues to influence the way they shop. Struggling to
satisfy a consumer base more inclined to add items to a virtual cart than an
actual one, brick-and-mortar retailers are embracing new strategies and technologies
that provide in-store customers with a more personalized and interactive
Netsync equips forward-thinking retailers with solutions that help create more fulfilling customer engagements. These tools use customer buying history and predictive analytics to drive additional sales opportunities as well as enhanced networking to support point-of-sale technologies that accelerate customer check-out.
As the ease and speed of online shopping continues to reset the bar on consumer expectations, retailers that fail to incorporate the benefits of in-person shopping with the perks of an online buying experience can expect to become another casualty of the brick-and-mortar bust.